Selecting the right medical animation partner is a crucial decision for anyone aiming to communicate complex healthcare and life sciences concepts effectively. High-quality animations can enhance learning, improve patient understanding, support scientific research, and elevate presentations at conferences or training sessions.

Both VOKA and Ghost Productions have a strong reputation in the field of medical 3D content production, but their expertise, focus, and workflows differ significantly.

This guide provides a detailed comparison of their services, production processes, and best-fit use cases, helping you understand which provider aligns best with your project goals, audience, and desired outcomes. Whether your priority is clinical precision, immersive educational experiences, or marketing impact, knowing the strengths and limitations of each company can save time and resources, and ensure a more successful project result.

Feature comparison table

Before exploring the full comparison, take a look at the table below for a clear overview of the main differences between VOKA and Ghost Productions.

Feature VOKA Ghost Productions
Key animation services 3D medical animation, 3D scientific animation 3D medical animation, 3D scientific animation
Additional services 3D modeling, medical illustration, AR/VR experiences, visuals for events Marketing services (web design and SEO), training solutions, medical illustration
Scientific accuracy Medical content supervised by the internal medical team of 20+ experts Standard studio-led content review process
Communication style Direct contact with the experts Account manager-led communication process
Сlient focus Innovative medtech & pharma companies, healthcare providers, educational organizations Large-scale biotech corporations and healthcare organizations
Feature
Key animation services
VOKA
3D medical animation, 3D scientific animation
Ghost Productions
3D medical animation, 3D scientific animation
Additional services
VOKA
3D modeling, medical illustration, AR/VR experiences, visuals for events
Ghost Productions
Marketing services (web design and SEO), training solutions, medical illustration
Scientific accuracy
VOKA
Medical content supervised by the internal medical team of 20+ experts
Ghost Productions
Standard studio-led content review process
Communication style
VOKA
Direct contact with the experts
Ghost Productions
Account manager-led communication process
Сlient focus
VOKA
Innovative medtech & pharma companies, healthcare providers, educational organizations
Ghost Productions
Large-scale biotech corporations and healthcare organizations

Detailed feature analysis

Portfolio and visual style

VOKA focuses on creating realistic, highly detailed 3D medical animations that support education, clinical practice, scientific research, and professional communication. An extensive portfolio covers a wide range of medical topics and is built with a strong emphasis on accuracy, clarity, and educational value. In-house medical professionals review every animation to ensure scientific precision and clear visual storytelling.

Below are the key areas of expertise covered by VOKA:

  • 3D medical animation. The VOKA team animates various medical concepts, including MoA (drug action at molecular and cellular levels), MoD (disease progression), medical devices, surgical procedures, physiology processes, and biotech innovations. Such a broad scope enables VOKA to meet the needs of diverse customers like educators, clinicians, medical marketers, pharma companies, and industry partners.

  • Rich medical expertise. VOKA’s medical animations cover dozens of specialties, including pharma, cardiology, dentistry, gynecology, traumatology, and many others.

  • 3D scientific animation. VOKA helps to make complex science easy to understand. We visualize everything from DNA and RNA structures to chemical and microbiological processes, turning advanced scientific data into accurate and compelling visuals.

Ghost Productions mainly focuses on creating medical animations for marketing needs:

  • 3D medical animation. They specialize in creating videos that explain complex physiological processes and surgical procedures. These animations are mainly used for marketing purposes, such as conferences, trade shows, social media, and investor presentations.

  • Commercial storytelling expertise. Ghost Productions creates visually engaging videos that simplify medical and scientific concepts. These commercials work well for brand awareness campaigns, website content, and digital advertising.

  • Biotech and life sciences visualization. The company develops animations for medical devices and pharmaceutical innovations, used in conference booths, investor decks, and digital marketing materials.

A cinematic 3D rendering of a stent implant deployed within a blood vessel, exemplifying Ghost Productions' focus on visual storytelling for medical device marketing.

Overall, Ghost Productions' animation style is primarily tailored to support medical marketing, product promotion, awareness campaigns, and commercial presentations, while VOKA focuses on delivering in-depth 3D animations designed for education, clinical practice, research communication, and advanced professional use across a wide range of medical and scientific fields.

Additional services

In addition to animation production, VOKA offers a wide range of other services.

  • 3D medical modeling. VOKA offers a vast collection of 1,000+ detailed 3D models, depicting normal anatomy, microanatomy, biomechanics, and pathology for dozens of medical areas. These models are accessible directly in the VOKA 3D Anatomy & Pathology app, where users can explore and interact with structures to enhance learning.

  • Medical illustration. The team creates detailed, scientifically accurate medical renders. They can be used across educational materials, publications, and digital platforms, helping to clearly illustrate complex anatomical, pathological, and clinical processes.

  • AR/VR experiences. We create AR and VR medical solutions that bring 3D models into interactive, immersive environments. These experiences allow users to explore and engage with anatomical structures in realistic settings, enhancing medical training, lectures, clinical discussions, and patient education.

  • Visuals for events. We create custom 3D medical and scientific visuals specifically tailored for industry events. These visuals can be used during lectures, presentations, and booth exhibitions to reinforce the key message and engage the audience.

A professional at a medical trade show interacts with a large touchscreen displaying a detailed 3D brain model, demonstrating how interactive visuals are used to engage audiences at industry events.

Ghost Productions also provides various additional services specifically tailored for medical marketing needs.

  • SEO & SMM. The company offers customized SEO services for healthcare organizations. Their team works on overall website visibility improvement, combining targeted keyword research, content optimization, link-building strategies, and technical SEO enhancements. In addition, Ghost Productions can manage its clients’ social media channels and optimize SMM campaigns.

  • Web design. Ghost Productions creates user-friendly and informative websites for healthcare providers. They stick to the industry regulations and ensure the client’s website is designed and developed in compliance with all relevant laws and policies.

  • Training solutions. One of the key areas of the company’s services is the development of medical training solutions, such as VR surgery training applications made to simulate the work of medical devices and surgical processes.

  • Consulting. Ghost Productions also specializes in helping healthcare organizations reach their target audience, build their brand, and engage with patients and healthcare professionals.

Scientific accuracy: the core of medical animation

VOKA has a dedicated team of 20+ medical specialists with expertise in various medical fields, including ophthalmology, otorhinolaryngology, cardiology, and many others.

These specialists are integrated into the animation production processes from the very first stages. Such an approach maintains scientific accuracy and helps to present complex medical concepts with a high level of immersion.

Furthermore, the in-house medical team not only aids 3D artists in animation production but also shares their scientific knowledge and clinical experience in expert articles available on VOKA Wiki.

Ghost Productions, however, has no dedicated medical team involved in content production. While this approach works well for marketing-oriented content, it can lead to oversimplification and inaccuracies when addressing complex medical mechanisms or clinical scenarios.

In contrast, VOKA works closely with medical experts and 3D artists, so every animation is visually clear and medically accurate, suitable for education, clinical use, and scientific communication.

The production process & client collaboration

Speaking of the animation production process, VOKA follows a well-structured plan. The workflow starts with a creative brief and research, followed by the script and storyboard that define the narrative specifics of the animation. Next, artists create detailed 3D models, which are then brought to life during the animation stage. Rendering, lighting, and shading add realism and visual depth. Finally, they add voiceover and audio production, followed by final review and delivery.

Client collaboration is an essential part of every stage. You can shape the narrative style, select specific 3D models, and request adjustments throughout the production process. As you move through this process, the in-house medical team oversees the project from start to finish, ensuring scientific accuracy and full alignment with your goals.

On the other hand, Ghost Productions has its own unique workflow. When the scenes, shots, and types of animation are defined, the project team doesn’t go straight to creating a storyboard; instead, they create a rough animation. The company describes it as a faster and more efficient alternative to the scripting and storyboarding phase, giving the client a better understanding of the final animation.

Finding the right fit: Ideal use cases

Both VOKA and Ghost Productions are experienced medical content production companies, but they differ significantly in focus, expertise, and the types of projects they support.

A comparison view showing VOKA’s realistic endoscopic procedure simulation above Ghost Medical’s 3D dental model, illustrating the diverse animation capabilities and visual styles offered by each company.

Choose VOKA if you are:

  • A research team looking for high-fidelity 3D animations that reflect real clinical cases and biotech processes, suitable for scientific presentations and conferences.

  • An educator, university, or medical institution that requires expert-verified visual content aligned with academic standards and adaptable for lectures, LMS integration, and advanced teaching formats.

  • A pharma or biotech company seeking medically precise visuals that would reinforce your product or research presentations and impress future investors.

  • A team interested in a versatile partner offering a wide range of services, such as AR/VR solutions, 3D medical modeling, and high-quality medical illustrations, enabling broad use cases such as training simulators, education, and clinical discussions.

Choose Ghost Productions if you are:

  • A pharmaceutical, biotech, or medical device company primarily focused on marketing, promotion, and brand-driven storytelling.

  • A marketing or sales team that needs visually engaging animations for product launches, trade shows, websites, investor decks, and commercial presentations.

  • A company interested in VR mainly for demonstration purposes, such as showcasing surgical devices or concepts.

  • A stakeholder targeting wider audiences or a business seeking faster medical concept visualization.

Final verdict: educational value vs. marketing appeal

VOKA and Ghost Productions are experienced providers of medical 3D animation, but they serve fundamentally different goals. VOKA stands out as a partner, specializing in highly detailed, expert-verified animations designed for medical education, clinical practice, and scientific research. With an extensive portfolio, an in-house team of medical specialists, and a structured, collaborative production workflow, we deliver content where accuracy, depth, and clinical relevance are critical.

Ghost Productions is primarily oriented toward medical marketing and promotional storytelling. Their animations focus on visual appeal, brand messaging, and fast concept communication, making them well-suited for product launches, trade shows, and commercial presentations. While effective for marketing purposes, this approach places less emphasis on deep scientific validation, clinical realism, and educational use cases.

Wrapping up

When choosing between VOKA and Ghost Productions, the right option ultimately depends on your organization’s needs and the purpose of your project. Both companies advance medical visualization, but they do so with different priorities and end goals in mind.

If your objective is scientifically rigorous, clinically accurate animation for education, research, or professional medical use, VOKA is the stronger choice. Its expert-verified workflows and focus on anatomical and pathological precision make it well-suited for content that must inform and teach. Ghost Productions, on the other hand, excels in visually compelling, marketing-driven animations designed to communicate ideas quickly and effectively across commercial channels.